000			00553npc a2200157Ia 4500
008			140613s2014 xx 000 0 und d
060			_a658.827
100			_aJOSHI, DEVINA
245		4	_aThe road to the top
260			_c2014
300			_a171-173
520			_aBig bazaar and Tata Nano are trying to climb the value ladder, moving away from a price-based product proposition to own a more upmarket imagery. They have a long road ahead.
653			_aBRABD MANAGEMENT
773			_oP15461 _nM _931647 _011197 _tINDIAN MANAGEMENT
942			_2ddc _cARTCL
999			_c12660 _d12660