| 000 | 00832npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2014 xx 000 0 und d | ||
| 060 | _a659.1 | ||
| 100 | _aSHRIMALI, C S | ||
| 245 | _aRole of advertisement in aviation industry most extensive informative and attractive advertisement | ||
| 260 | _c2014 | ||
| 300 | _a32-38 | ||
| 520 | _aAirlines must not be distracted by economic, regulatory, safty, environmental and other external influences beyond management's control and must maintain a vital emphasis on customer relationships and brand management. Airlines have many consumertouch points and each is an opportunity to reinforce brand value and loyalty. | ||
| 653 | _aADVERTISING | ||
| 700 | _aJEWANDAH, SIMRAN | ||
| 773 |
_oP15402 _nM _933718 _011241 _tInternational J. of Trends in Business Admn. |
||
| 942 |
_2ddc _cARTCL |
||
| 999 |
_c12579 _d12579 |
||