| 000 | 00847npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2014 xx 000 0 und d | ||
| 060 | _a658 | ||
| 100 | _aPURKAYASTHA, DEBAPRATIM | ||
| 245 | _aBusiness model and competitive strategy of IKEA in India | ||
| 260 | _c2014 | ||
| 300 | _a7-25 | ||
| 520 | _aThe Netherlands based Swedish company IKEA, was the largest furniture retailer in the world with its presence in 44 countries around the globe- in countries like the US, the UK, Russia, the Euro region, Japan, China, Australia etc. However, it didnot enter the Indian market till 2013, through the company had its presence in the country since the 1980s as a sourcing destination for its global store. | ||
| 653 | _aCASE- MANAGEMENT | ||
| 700 | _aSAMAD, SYED ABDUL | ||
| 773 |
_oP15392 _nM _933414 _011216 _tCase Folio |
||
| 942 |
_2ddc _cARTCL |
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| 999 |
_c12527 _d12527 |
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