| 000 | 00991npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2014 xx 000 0 und d | ||
| 060 | _a658.827 | ||
| 100 | _aRATHOD, CHIRAG B | ||
| 245 |
_aDeterminants of custoemr loyalty _bA study in the context of private label apparel stores in India |
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| 260 | _c2014 | ||
| 300 | _a47-60 | ||
| 520 | _aThe highly competitive environement in India, with the advantage of organized retail groeth, has produced the need for loyal consumers for each store. In order to be competitive, retailers must identify the determinants of consumer loyalty and theperceived importance of such determinants to the consumer.The organized retail chains are involved in qualitative store brand promotion in all categories of products through their multi chain outlets and innovative format strategies. | ||
| 653 | _aBRAND MANAGEMENT | ||
| 700 | _aBHATT, NISHITHKUMAR H | ||
| 773 |
_oP15386 _nM _933683 _011236 _tIUP: JOURNAL OF BRAND MANAGEMENT |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c12521 _d12521 |
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