000			00924npc a2200169Ia 4500
008			140613s2014 xx 000 0 und d
060			_a658.827
100			_aCHOUDHURY, SMRITISHIKHA
245		3	_aAn analytical study of spillover effect of different branding elements on customer based brand equit
260			_c2014
300			_a30-46
520			_aThe purpose of this study is to identify spillover relationship of different branding elements on Customer Based Brand Equity (CBBE). The study proposes an analytical approach for measuring CBBE. The approach takes into account five different branding elements-brand uniqueness, brand imagery, brand performance, brand loyalty and brand resonance- and evaluates the spillover effect of the branding elements.
653			_aBRAND MANAGEMENT
700			_aKAKATI, RINALINI
773			_oP15386 _nM _933683 _011236 _tIUP: JOURNAL OF BRAND MANAGEMENT
942			_2ddc _cARTCL
999			_c12520 _d12520