000			00960npc a2200169Ia 4500
008			140613s2014 xx 000 0 und d
060			_a658.827
100			_aRUZZIER, MAJA KONECNIK
245			_aCross cultural model of customer based brand equity for a tourism destination
260			_c2014
300			_a7-29
520			_aThe purpose of the paper is to present a cross cultural model of the customer based brand equity for a tourism destination, encompassing four proposed dimensions-awareness, image, quality and loyalty. Previous research findings on the concept of measurement invariance are employed in the empirical investigation of the proposed model, which is tested on two competitive European tourism destinations from the perspective of two culturally heterogeneous tourist group.
653			_aBRAND MANAGEMENT
700			_aANTONCIC, BOSTJAN
773			_oP15386 _nM _933683 _011236 _tIUP: JOURNAL OF BRAND MANAGEMENT
942			_2ddc _cARTCL
999			_c12519 _d12519