| 000 | 00734npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2014 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aKABIRAJ, SAJAL | ||
| 245 | 4 | _aThe need for new service innovation in halal marketing | |
| 260 | _c2014 | ||
| 300 | _a5-14 | ||
| 520 |
_aGlobal halal food trade is estimated to be _700 billion (USD) and is expected to grow at the rate of 7% annually. Also quality certification and high quality standards have improved acceptability to a large extent. The paper intends to analyze theopportunities and challehges of halal products. |
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| 653 | _aMARKETING | ||
| 700 | _aWALKE, R C | ||
| 773 |
_oP15302 _nM _932647 _011203 _tINDIAN JOURNAL OF MARKETING |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c12454 _d12454 |
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