000			00957npc a2200181Ia 4500
008			140613s2014 xx 000 0 und d
060			_a658.87
100			_aBURLAKANTI, KUBERUDU
245		4	_aThe emergence of retailing of generic medicines _bAn awerness study at Kakinada, Andhra Pradesh
260			_c2014
300			_a12-23
520			_aUsing lower price generic medicines for chronic deseases provides efficacy similar to branded medicines. However, previous studies showed that disadvantaged people, who may particularly benefit from cost savings, have low trust on generics and showed increased reluctance to switch to generics. The rural areas include areas if high poverty and minority communities whose members are at high risk for poor health outcomes.
653			_aMARKETING
653			_aRETAIL MANAGEMENT
700			_aSRINIVAS, ROMALA VIJAYA
773			_oP15268 _nM _932646 _011203 _tINDIAN JOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c12425 _d12425