| 000 | 00925npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2014 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aSUBASINI, M | ||
| 245 |
_aInnovative marketing strategies for the refined edible oil industry _bA multidimentional approach |
||
| 260 | _c2014 | ||
| 300 | _a46-56 | ||
| 520 | _aIndian markets from low involvement ot high-involvement product categories have been experiencing sweeping changes in the past decade. Changing lifestyles, fragmented market segments and consumer preferences and intense competition from the brandsof multinational corporations have made marketing strategies a prerequisite for marketing success. The aim of the study was to formulate marketing strategies for the refined edible oil market. | ||
| 653 | _aMARKETING | ||
| 700 | _aVIGNESH, M RAJIV | ||
| 773 |
_oP15267 _nM _932645 _011203 _tINDIAN JOURNAL OF MARKETING |
||
| 942 |
_2ddc _cARTCL |
||
| 999 |
_c12407 _d12407 |
||