000			00968npc a2200169Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658.8
100			_aPOOR, MORGAN
245			_aHow images of other consumers influence subsequent taste perceptions
260			_c2013
300			_a124-139
520			_aImages of food are seemingly everywhere, and yet the influence that such images have on important consumer outcomes is not well understood. The authors propose that the effect that image exposure has on taste perceptions largely depends on the interaction between the type of food and whether the image shows the food alone or the food being consumed by a person. specifically, the authors show that exposure to consummatory images of unhealthy (vs healthy) food increases taste perceptions relative to food images.
653			_aMARKETING
700			_aDUCHACHEK, ADAM
773			_oP15196 _nM _927735 _011181 _tJOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c12374 _d12374