| 000 | 00932npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.87 | ||
| 100 | _aHAMILTON, RYAN | ||
| 245 |
_aLow prices are just the beginning _bPrice image in retail management |
||
| 260 | _c2013 | ||
| 300 | _a1-20 | ||
| 520 | _aRecent managerial evidence and academic research has suggested that consumer decisions are influenced not only by the prices of individual items but also by a retailer's price image, which reflects a consumer's impression of the overall price level of a retailer. Despite the increasing importance of price image in marketing theory and practice, existing research has not provided a clear picture of how price images are formed and how the imfluence consumer behavior. | ||
| 653 | _aRETAIL MANAGEMENT | ||
| 700 | _aCHERNEV, ALEXANDER | ||
| 773 |
_oP15196 _nM _927735 _011181 _tJOURNAL OF MARKETING |
||
| 942 |
_2ddc _cARTCL |
||
| 999 |
_c12367 _d12367 |
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