000 | 00619npc a2200157Ia 4500 | ||
---|---|---|---|
008 | 140613s2013 xx 000 0 und d | ||
060 | _a658.8 | ||
100 | _aDAWAR, NIRAJ | ||
245 | _aWhen marketing is strategy | ||
260 | _c2013 | ||
300 | _a89-96 | ||
520 | _aWhy you must shift your strategy downstream, from products to customers. High faliure rates for new products suggest that companies are continuing to invest heavily in product innovation but are unable to move customers' purchase criteria. | ||
653 | _aMARKETING | ||
773 |
_oP15173 _nM _926776 _011178 _tHARVARD BUSINESS REVIEW |
||
942 |
_2ddc _cARTCL |
||
999 |
_c12346 _d12346 |