000 00867npc a2200181Ia 4500
008 140613s2013 xx 000 0 und d
060 _a658.8
100 _aKAURA, VINITA
245 _aCustomer perception of service convenience
_bA comparison between public and new private sector banks
260 _c2013
300 _a529-547
520 _aThis study examines the difference between public sector and new private sector banks with reference to service convenience dimensions; decision convenience, transaction convenience, benefit convinience and post benefit convinience. A cross sectional research on 445 retail banking customers through structured questionnaire is conducted.
653 _aCONSUMER SATISFACTION
653 _aMARKETING
700 _aPRASAD, CH S DURGA
773 _oP15106
_nM
_933686
_011237
_tGLOBAL BUSINESS REVIEW
942 _2ddc
_cARTCL
999 _c12273
_d12273