| 000 | 01012npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8342 | ||
| 100 | _aNATH VISHNU, KUMAR | ||
| 245 |
_aConsumer adoption of green products _bModeling the enablers |
||
| 260 | _c2013 | ||
| 300 | _a453-470 | ||
| 520 | _aEnvironmentalism has become an important social and corporate issue during the twenty first century. Consumers are becoming more environmentally conscious and are damanding green products from manufacturers. This has resulted in the emergence of new concepts like green marketing and green consumerism. Over the years various studies have investigated the concepts of green consumer behaviour and have listed out factors that work as either barriers or enablers when it comes to consumer adoption of environmentally sustainable products or lifestyles. | ||
| 653 | _aCONSUMER BEHAVIOUR | ||
| 700 | _aKUMAR, RUPESH | ||
| 773 |
_oP15106 _nM _933686 _011237 _tGLOBAL BUSINESS REVIEW |
||
| 942 |
_2ddc _cARTCL |
||
| 999 |
_c12269 _d12269 |
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