| 000 | 01056npc a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a338.04 | ||
| 100 | _aOTERO-NERIA, CARMEN | ||
| 245 |
_aMarket orientation and entrepreneurial proclivity _bAntecedents of innovation |
||
| 260 | _c2013 | ||
| 300 | _a385-395 | ||
| 520 | _aInnovation has been traditionally considered as a generator of competitiveness. Despite the increasing importance of innovation in the literature, there is no agreement about its antecedents. Yhis clearly makes difficult and risky for the managersto choose suitable strategies to promote and develop successful innovations. The present research attempts to contribute to this important area by providing some critical insights on the origins of the innovation behaviour of the firms ; namely:market orientation and entrepreneurial proclivity. | ||
| 653 | _aENTREPRENEURSHIP | ||
| 653 | _aINNOVATION | ||
| 700 | _aARIAS, M JESUS FERNANDEZ | ||
| 773 |
_oP15106 _nM _933686 _011237 _tGLOBAL BUSINESS REVIEW |
||
| 942 |
_2ddc _cARTCL |
||
| 999 |
_c12265 _d12265 |
||