000			00993npc a2200169Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658.812
100			_aREGO, LOPO L
245			_aReexamining the market share _bCustomer satisfaction relationship
260			_c2013
300			_a1-20
520			_aMarket share and customer satisfaction are often used to assess marketing performance. Despite the widespread assumption of a positive relationship between these two variables, the limited extant empirical literature on the subject indicates either a negative or a nonsignificant relationship. The authors reexamine this relationship over a lnger time period than has previously been possible in a representative sample of US consumer markets and find a consistenly significant negative marketshare- customer satisfaction relationship.
653			_aCONSUMER SATISFATION
700			_aMORGAN, NEIL A
773			_oP15079 _nM _927734 _011181 _tJOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c12235 _d12235