| 000 | 01041npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aKAUR, GURJEET | ||
| 245 | 2 | _aA balanced approach towards market orientation | |
| 260 | _c2013 | ||
| 300 | _a51-66 | ||
| 520 | _aThis study examines the degree of market orientation in Indian banking from a management perspective. It also develops a scale for assessing market orientation in the selected public sector banks, viz SBI, PNB and a private sector bank viz The Jammu and Kashmir Bank Pvt Ltd. (JKB). The results reveal a significant impact of internal market orientation on the overall market orientation and a positive relaltionship between internal customers and external customers satisfaction and business performance and esternal customers' satisfaction and business performance and external customers satisfaction and business performance. | ||
| 653 | _aMARKETING | ||
| 700 | _aSHARMA, R D | ||
| 773 |
_oP15095 _nM _930731 _011191 _tVIKALPA |
||
| 942 |
_2ddc _cARTCL |
||
| 999 |
_c12232 _d12232 |
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