000 00901npc a2200169Ia 4500
008 140613s2013 xx 000 0 und d
060 _a658.8
100 _aBHOLA, SARANG SHANKAR
245 _aFactors influencing students' preference of managment institutes
_bA kano model analysis
260 _c2013
300 _a44-52
520 _aThe present study aims to find out the expectations of students towards various entities of management institutes viz. library, infrastructure, academics, administration etc. To identify and classify these expectation, tha kano model was used. Theresponses of the students were analyzed by using the Kano methodology developed by Dr. Kano and the requirements were classified into the kano attributes.
653 _aMARKETING
700 _aNALAWADE, RISHIKESH KRISHNAJI
773 _oP15032
_nM
_932641
_011203
_tINDIAN JOURNAL OF MARKETING
942 _2ddc
_cARTCL
999 _c12166
_d12166