| 000 | 01020npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aSENGUPTA, DEBASHISH | ||
| 245 | _aMapping perceptual value shifts in timepieces through lifestyle associations | ||
| 260 | _c2013 | ||
| 300 | _a5-20 | ||
| 520 | _aDue to the increase in the number of products in the market, as well as owing to the changes in living conditions and lifestyles, there's been an array of products symbolizing and catering to those keen on living and exhibiting certain lifestyles.Amongst others, the increase in spare time, growth in disposable incomes, changes to work structure and greater incidence of stress and also due to the manipulative adverts of companies as part of an increasingly sophisticated marketing mix, marketing value proportion today includes lifestyle consumption. | ||
| 653 | _aMARKETING | ||
| 700 | _aTITUS, RAY | ||
| 773 |
_oP15032 _nM _932641 _011203 _tINDIAN JOURNAL OF MARKETING |
||
| 942 |
_2ddc _cARTCL |
||
| 999 |
_c12163 _d12163 |
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