| 000 | 00958npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8342 | ||
| 100 | _aSHEKHAR, SURAJ KUSHE | ||
| 245 |
_aChocolate packaging and purchase behaviour _bA cluster analysis approach |
||
| 260 | _c2013 | ||
| 300 | _a5-14 | ||
| 520 | _aPackaging is regarded as an important component of our modern lifestyle and a significant element of the branding process. Changing consumers lifestyle and increasing self service has positioned product package as a tool to stimulate impulse buying and increase sales promotions. Chocolate is a product which is consumed irrespective of age barrier. Today, Chocolate is marketed in different ways to different consumer segments and hence, packaging of chocolates is, therefore, critical. | ||
| 653 | _aMARKETING | ||
| 700 | _aRAVEENDRAN, P T | ||
| 773 |
_oP15031 _nM _932640 _011203 _tINDIAN JOURNAL OF MARKETING |
||
| 942 |
_2ddc _cARTCL |
||
| 999 |
_c12157 _d12157 |
||