| 000 | 00965npc a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aPILLAI, RAJI PARAMESHWARAN | ||
| 245 |
_aIt's time to go green with pride _bA conceptual study of green marketing |
||
| 260 | _c2013 | ||
| 300 | _a30-34 | ||
| 520 | _aThe purpose of the paper is to discuss the subject of 'concern for the environment' in depth and to discuss how easch one of us can contribute towards conservation of ecology. The paper aims to find out how the concern can be brought to the noticeof the people who can bring in the much needed change, to look into the hurdles in way of effective implimentation of the 'going green' cmpaign, to highlight the responsibility of change makers like the marketers, the consumers and the corporatebodies towards ' going green'. | ||
| 653 | _aMARKETING | ||
| 773 |
_oP15030 _nM _932639 _011203 _tINDIAN JOURNAL OF MARKETING |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c12154 _d12154 |
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