| 000 | 00846npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a659.1 | ||
| 100 | _aBANERJI, AMIT | ||
| 245 |
_aCloning in Indian advertisements _bgetting two for the price of one? |
||
| 260 | _c2013 | ||
| 300 | _a24-31 | ||
| 520 | _aDue to the presence of various niches in a large segment and to cater to the maximum possible audience within it, the concept of the multiple roles played by the same person in Indian cinema is being used with greater frequency in Indian adverisments. Clones serve the purpose of controlling advertisment costs and at the same time, target the segment and niches within it effectively. | ||
| 653 | _aADVERTISING | ||
| 700 | _aKHAN, MOHD IQBAL | ||
| 773 |
_oP15029 _nM _932638 _011203 _tINDIAN JOURNAL OF MARKETING |
||
| 942 |
_2ddc _cARTCL |
||
| 999 |
_c12150 _d12150 |
||