| 000 | 00848npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aCAYLA, JULIEN | ||
| 245 | _aEthnographic stories for market learning | ||
| 260 | _c2013 | ||
| 300 | _a1-16 | ||
| 520 | _aAlthough ethnography has become a popular research approach in many organizations, major gaps exist in the field's understanding of the way it operates in the corporate world, particularly in how ethnography facilitates market learning. drawing from extensive fieldwork in the world of commercial ethnography, the authors describe how ethnographic stories give executives a unique means of understanding market realities. | ||
| 653 | _aMARKET RESEARCH | ||
| 700 | _aARNOULD, ERIC | ||
| 773 |
_oP15033 _nM _927733 _011181 _tJOURNAL OF MARKETING |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c12113 _d12113 |
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