000			01032npc a2200169Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658.8
100			_aHAWS, KELLY L
245			_aWhen value trumps health in a supersized world
260			_c2013
300			_a48-64
520			_aMarketers often offer consumers the option to supersize a food purchase intended for immediate cossumption. Supersized products may be attractive to consumers from standpiont of the unit pricing because ordering a larger size of the same productresults in a per-unit savings and offers consumers the opportunity to meet their value based financial goals. In this article, the authors show that such pricing strategies not only lead to greater purchase and consumption but do so by affeting important consumer goals in unrelated domains-namely, by decreasing the importance placed on health goals.
653			_aMARKETING
700			_aWINTERICH, KAREN PAGE
773			_oP14948 _nM _927732 _011181 _tJOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c11991 _d11991