000			00922npc a2200157Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658.8
100			_aCIU, ANNA S
245			_aPortfolio dynamics and alliance termination _bThe contingent role of resource dissimilarity
260			_c2013
300			_a15-32
520			_aThis article takes a portfolio approach to examine how an alliance's propensity of termination is influenced by its resource relationships with other alliances of the firm. Wherea previous research has suggested that similar partner resources in aportfolio create redundancy and that dissimilar resources are beneficial, this study argues that redundancy may be necessary to ensure stable access to resources and that synergies from dissimilar resources may be difficult to realize.
653			_aMARKETING
773			_oP14948 _nM _927732 _011181 _tJOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c11989 _d11989