| 000 | 00864npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8342 | ||
| 100 | _aWHITE, KATHERINE | ||
| 245 | _aWhen do normative appeals influence sustainable consumer behaviors? | ||
| 260 | _c2013 | ||
| 300 | _a78-95 | ||
| 520 | _aThe authors explore how injuctive appeals, descriptive appeals and benefit appeals can encorage consumers to engage in relatively unfamiliar sustainable behaviors such as grasscycling and composting. Across one field study and three laboratory studies, the authors demonstrate that the effectiveness of the appeal type depends on wheather the individual or collective level of the self is activated. | ||
| 653 | _aCONSUMER BEAHVIOR | ||
| 700 | _aSIMPSON, BONNIE | ||
| 773 |
_oP14947 _nM _927731 _011181 _tJOURNAL OF MARKETING |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c11976 _d11976 |
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