| 000 | 00944npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aPALMATIER, ROBERT W | ||
| 245 |
_aRelationship velocity _bToward a theory of relationship dynamics |
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| 260 | _c2013 | ||
| 300 | _a13-30 | ||
| 520 | _aThe dynamic components of relational constructs should play an important role in driving performance. To take an initial step toward a theory of relationship dynamics, the authors introduce the construct to commitment velocity- or the rate and direction of change in commitment- and articulate its importnat role in understanding relationships. In two studies, the authors demonstrate that commitment velocity has a strong impact on performance, beyond the impact of the level of commitment. | ||
| 653 | _aMARKETING | ||
| 700 | _aHOUSTON, MARK B | ||
| 773 |
_oP14946 _nM _927730 _011181 _tJOURNAL OF MARKETING |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c11965 _d11965 |
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