000 | 01001npc a2200169Ia 4500 | ||
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008 | 140613s2013 xx 000 0 und d | ||
060 | _a658.8 | ||
100 | _aAGARWAL, RAVEESH | ||
245 | _aP&G : Providing sustainable innovative products through LCA worldwide | ||
260 | _c2013 | ||
300 | _a85-96 | ||
520 | _aProcter and Gamble (P&G) is a publicly owned company which touches the lives of about four billion people around the world with its product portfolio. P&G is committed to improving people's every day life by making products more environmentally sustanable. To understand how P&G can make products more environmantally sustainable, the present case focuses on the scientific approach called life cycle assessment adopted by P&G to deliver sustainable innovations without trade-offs in performance or value of the products. | ||
653 | _aMARKETING | ||
700 | _aTHIEL, MONICA | ||
773 |
_oP14926 _nM _933689 _011238 _tSOUTH ASIAN JOURNAL OF BUSINESS AND MGT. CASES |
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942 |
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999 |
_c11958 _d11958 |