| 000 | 00756npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.827 | ||
| 100 | _aDUGAR, ANURAG | ||
| 245 |
_aMeasuring consumers' preferences and attitudes towards branded petrol _bAn initial investigation of the branded petrol market |
||
| 260 | _c2013 | ||
| 300 | _a137-154 | ||
| 520 | _aPetrol was sold as a 'commodity' through 'mass marketing' in India for over four decades and generations of Indian consumers got so used to this that when 'segmented marketing' arrived and brands were launched in 2002, a paradigm shift was expected. | ||
| 653 | _aBRANDING | ||
| 653 | _aMARKETING | ||
| 773 |
_oP14868 _nM _933684 _011237 _tGLOBAL BUSINESS REVIEW |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c11848 _d11848 |
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