000 | 00939npc a2200157Ia 4500 | ||
---|---|---|---|
008 | 140613s2013 xx 000 0 und d | ||
060 | _a658.8 | ||
100 | _aCHATTERJEE, SEBABRATA | ||
245 | 2 |
_aA study of demographic variables affecting consumer buying behaviour with reference to synthetic _bdetergents |
|
260 | _c2013 | ||
300 | _a58-63 | ||
520 | _aThe research attempts to study the consumer buying behaviour of synthetic detergents is an Indian setting, specifically with reference to southern West Bengal. In this paper, the impact of a few demographic variables on consumer buying pattern hasbeen established. A few non demographic variables have been considered to test the association between demographic and non demographic variables which are involved in consumer buying behaviour of synthetic detergents. | ||
653 | _aMARKETING | ||
773 |
_oP14857 _nM _932636 _011203 _tINDIAN JOURNAL OF MARKETING |
||
942 |
_2ddc _cARTCL |
||
999 |
_c11801 _d11801 |