000			01025npc a2200169Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658.8
100			_aDOKE, SUNIL DHONDOPANT
245			_aMultidimensional segments among children in Urban Indian families
260			_c2013
300			_a24-33
520			_aA mutidimensional segmentation procedure was run on 276 cases using factor analysis and cluster analysis that produced 24 segments among the children in urban India as per their user class of lifestyle goods, lifestyle, personality and media exposure. A discriminant analysis was also conducted to predict whether children fom urban families were influencing their parents' purchase decisions of lifestyle goods or not. Predictor variables used for the discriminant analysis are self knowledge, past influence, newspaper preference and self driven score.
653			_aMARKETING
700			_aBHOLA, SARANG SHANKAR
773			_oP14857 _nM _932636 _011203 _tINDIAN JOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c11798 _d11798