000			00800npc a2200157Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658
100			_aMERTON, ROBERT C
245			_aInnovation risk _bHow to male smarter decisions
260			_c2013
300			_a41-48
520			_aAssessing the prospects on any new product requires modeling how it will be used. But that exercise has its limits. New products abd services are created to enable people to do tasks better than they previously could or to do things that they couldn't before. But innovations also carry risks. Just how risky an innovation proves to be depends in great measure on the choices people make in using it.
653			_aINNOVATION
773			_oP14820 _nM _921597 _011163 _tCHARTERED ACCOUNTANT
942			_2ddc _cARTCL
999			_c11768 _d11768