000 | 00898npc a2200157Ia 4500 | ||
---|---|---|---|
008 | 140613s2013 xx 000 0 und d | ||
060 | _a658.87 | ||
100 | _aMUKHERJI, SOURAV | ||
245 | 2 | _aA framework for managing customer knowledge in retail industry | |
260 | _c2013 | ||
300 | _a95-103 | ||
520 | _aCustomer knowlege can be a critical source of competitive advantage in retail business. In this theoretical paper, three sources of customer lnowledge are identified in the retail environment, namely customer transactions, customer interactions and customer communities of practices. Lessons for managing these three types of knowledge are derived from knowlegdge management practices of knowledge intensive service industries such as management consulting and software development. | ||
653 | _aMARKETING | ||
773 |
_oP14788 _nM _927804 _011182 _tMANAGEMENT REVIEW |
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942 |
_2ddc _cARTCL |
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999 |
_c11737 _d11737 |