| 000 | 00905npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8342 | ||
| 100 | _aRANI, MALIKA | ||
| 245 |
_aWomen's role in buying behavior for durables _bA study of Malwa region in Punjab |
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| 260 | _c2013 | ||
| 300 | _a42-53 | ||
| 520 | _aThis paper analyzed the role of women in buying behavior for durables. As far as the present scenario is concerned, the employment participation of women to 31% in 2005 from 26% in 2000, the first rise seen in the decade. The all India census recorded that female headed households rose to 12% in 2001 from the roughly 9% a decade ago. The average age of marriage is still young, at just less than 20 years from 17.1 years in 1971. | ||
| 653 | _aCONSUMER BEHAVIOR | ||
| 653 | _aMARKETING | ||
| 773 |
_oP14759 _nM _932635 _011203 _tINDIAN JOURNAL OF MARKETING |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c11680 _d11680 |
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