000 00993npc a2200157Ia 4500
008 140613s2013 xx 000 0 und d
060 _a658.8
100 _aSINGH, SURABHI
245 _aOrganic products
_bMarketing practices and problems in the plains and hilly regions of Uttarakhand
260 _c2013
300 _a37-49
520 _aIn the present study, the investigator explored the problems perceived in marketing of organic products by farmers in Uttarakhand state of India. Descriptive research design with survey method, wherein data were collected through face to face structured interviews with 72 farmers in the plains and hilly regions of Uttarakhand was adopted for the present investigation. Data were analyzed with descritive statistics and Chi square test to provide additional information about the effect of the selected variables on perceived problems.
653 _aMARKETING
773 _oP14738
_nM
_932634
_011203
_tINDIAN JOURNAL OF MARKETING
942 _2ddc
_cARTCL
999 _c11651
_d11651