000			00994npc a2200169Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658.401
100			_aSWAPNA, A J
245			_aTesco in turkey
260			_c2013
300			_a28-41
520			_aThe case focuses on UK based retailer Tesco's strategies in the Turkish market. It discusses Tesco's international ventures and elaborates on some of the strategies that it followed in the non-UK markets. Tesco entered Turkey in 2003 by acquiringthe Kipa Kitle Pazarlama Ticaret ve Gida Sanayi AS (Kipa) chain of supermarkets and operated under the name Tesco Kipa. It started operating hypermarkets and then introduced other format stores in the country. In spite of its best efforts, Tesco did not manage to become one of the leading players in the market and its market share was at just 1% as of 2011. I
653			_aMANAGEMENT
700			_aPEREPU, INDU
773			_oP14739 _nM _933412 _011216 _tCase Folio
942			_2ddc _cARTCL
999			_c11645 _d11645