| 000 | 01092npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.401 | ||
| 100 | _aKUMAR, TANGIRALA VIJAY | ||
| 245 |
_aDigital strategy of Procter and Gamble _bBecoming more agile and efficient |
||
| 260 | _c2013 | ||
| 300 | _a7-27 | ||
| 520 | _aThis case discusses the extent of application of information technologies at the Procter and Gamble Company (P&G), the world's largest consumer packaged goods company. P&G was on course to achieve 100% digitization of all its activities: collaborations among employees, market research, evolution of new products, production systems, supply structure, distribution, advertising and customer relationship management. The case further throws light on the organizational changes that had facilitated this process, including reorganizations of divisions, human resource management and reorientation of the IT work force. | ||
| 653 | _aSTRATEGIC MANAGEMENT | ||
| 700 | _aPURKAYASTHA, DEBAPRATIM | ||
| 773 |
_oP14739 _nM _933412 _011216 _tCase Folio |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c11644 _d11644 |
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