000			00968npc a2200157Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658.8342
100			_aLALDINLIANA
245			_aConsumer behaviour towards two wheelers and four wheelers _bA study on rural and urban mizoram
260			_c2013
300			_a53-59
520			_aVehicles are identified as a means of logistic and conveyance, a dynamic of livelihood and even an insignia of wealth and luxury. Wahtever the perception be, vehicles, weather two wheelers or four wheelers, are expencive and need constant care andmaintenance. This paper tries to study the factors considered in buying two wheelers and four wheelers in Mizoram, a remote and rugged state in the North East Corner of India having total road length of 4046.37 Kms out of which 2220.3. kms were serfaced road.
653			_aCONSUMER BEHAVIOUR
773			_oP14684 _nM _932632 _011203 _tINDIAN JOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c11629 _d11629