| 000 | 00965npc a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aSHOME, SAMIK | ||
| 245 | 2 | _aA study on online discount couponing industry in India | |
| 260 | _c2013 | ||
| 300 | _a4-10 | ||
| 520 | _aThere has been a lot of buzz and activity in and around the discount couponing industry in India for the last couple of years. Though couponing has already taken the form of a revolution in the developed world, the developing nations in the likesof India are yet to catch up with the delopment. In this connection, the paper is an attmpt to study the Indian discount couponing industry in terms of its modus operandi, competitive structure as per porter's framework, business potential and growth. | ||
| 653 | _aE-COMMERCE | ||
| 653 | _aMARKETING | ||
| 700 | _aROY, AINDRILA | ||
| 773 |
_oP14684 _nM _932632 _011203 _tINDIAN JOURNAL OF MARKETING |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c11626 _d11626 |
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