| 000 | 00957npc a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2012 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aHENNIG-THURAU, THORSTEN | ||
| 245 | _aCan automated group recommender systems help consumers make better choices? | ||
| 260 | _c2012 | ||
| 300 | _a89-109 | ||
| 520 | _aBecause hedonic products consist predominantly of experience attributes, often with many available alternatives, choosing the right one is a demanding task of consumers. Decision making becomes even more difficult when a group, instead of an individual consumer, will consume the product, as is regularly the case of hedonic offering such as movies, opera performances and wine. Nothing the prevalence of automated recommender systems as decision aids. | ||
| 653 | _aMARKETING | ||
| 653 | _aRECOMMENDER SYSTEM | ||
| 700 | _aMARCHAND, ANDRE | ||
| 773 |
_oP14657 _nM _927728 _011181 _tJOURNAL OF MARKETING |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c11583 _d11583 |
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