000			01069npc a2200169Ia 4500
008			140613s2012 xx 000 0 und d
060			_a658.8
100			_aSHAH, PARAGI KUNTAL
245			_aEffect of sales promotions and their availability on consumers' buying behavior _bA perspective on personal care products
260			_c2012
300			_a30-37
520			_aThe current market is cluttered with promotions and lucrative marketing offers in any and every category of consumer products. However, consumer loyalty still ranges supreme as a benchmark for comparisons, which acts as a prime barrier to consumerresponses to different sales promotion schemes. The present paper attempts to investigate the consumer refelections on various sales promotion schemes in the Indian personal care market in accordance with several other important factors like availability, consistency in schemes, packeging and so on.
653			_aMARKETING
700			_aMEHTA, BIJAL NISHANT
773			_oP14610 _nM _932629 _011203 _tINDIAN JOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c11548 _d11548