| 000 | 01034npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2012 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aBANERJEE, PADMAKALI | ||
| 245 | _aDeciphering assorted findings on marketer transgression linked to service recovery paradox | ||
| 260 | _c2012 | ||
| 300 | _a22-29 | ||
| 520 | _aIt has been of great importnace both to academicians and practitioners to home in on the factors that constitute service failure. Though the need of the hour for the service providers is to provide efficient and defect free services, it is almostdiabolical that customers need to be nudged to complain. service recovery paradox (SRP) refers to a seemingly illogical situation where- following a failure/ recovery process-higher levels of customer satisfaction are achieved than in the case of customers who not experienced any service failure. | ||
| 653 | _aMARKETING | ||
| 700 | _aBANERJEE, PRABUDDHA | ||
| 773 |
_oP14610 _nM _932629 _011203 _tINDIAN JOURNAL OF MARKETING |
||
| 942 |
_2ddc _cARTCL |
||
| 999 |
_c11547 _d11547 |
||