| 000 | 01041npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2012 xx 000 0 und d | ||
| 060 | _a658.401 | ||
| 100 | _aSHETTY, A SHIVAKANTH | ||
| 245 |
_aBattle of private and national brands _bStrategies to win a losing battle against the private brands in India |
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| 260 | _c2012 | ||
| 300 | _a32-45 | ||
| 520 | _aPrivate brands which were once treated as inferior, substandard and poor man's products are now proving to be the new game changers in the vibrant Indian retail sector, threatening to pose an existential threat to the various national brands. By adopting value pricing, better quality through upscaling, high safety standards, customized packaging, differentiation and leveraging the brand equity of the retailers, they have significantly grown over the last decade across the world in general and particularly in India. | ||
| 653 | _aBUSINESS STRATEGY | ||
| 700 | _aMANOHARAN, S | ||
| 773 |
_oP14575 _nM _933521 _011220 _tICFAI: JOURNAL OF BUSINESS STRATEGY |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c11501 _d11501 |
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