000			00999npc a2200169Ia 4500
008			140613s2012 xx 000 0 und d
060			_a658.401
100			_aTHOMAS, SAJU EAPEN
245			_aYouth consumerism and consumption of status products _bA study on the prevalence of social presure among students of professonal courses
260			_c2012
300			_a44-64
520			_aHigh consumption cultures have been sweeping across the world and consumers across the world are taking more and more debt to support such consumption habits. Economic liberalization and rapid spread of globalization have led to the spread of such high consumerist cultures among Indian consumers too. The area of concern here is that an increasing number of Indian consumers are taking high cost personal loans to fund their acqusition of status items.
653			_aBUSINESS STRATEGY
700			_aWILSON, P R
773			_oP14574 _nM _933520 _011220 _tICFAI: JOURNAL OF BUSINESS STRATEGY
942			_2ddc _cARTCL
999			_c11498 _d11498