| 000 | 00846npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2012 xx 000 0 und d | ||
| 060 | _a658 | ||
| 100 | _aQUMER, SYEDA MASEEHA | ||
| 245 | _aHarley- Davidson's focus strategy | ||
| 260 | _c2012 | ||
| 300 | _a6-25 | ||
| 520 | _aThis case study is about the competitive strategy of US-based iconic motercycle maker Harley-Davidson Inc. (Harley). Harley was the world's leading designer and manufacturer of heavyweight motorcycles with over 50% market share. Harley bikes wereknown for their distinctive design and heavy customization. By adopting a focused differentiation strategy, the company was able to command a premium for its products. | ||
| 653 | _aCASE STUDY - MANAGEMENT | ||
| 700 | _aPURKAYASTHA, DEBAPRATIM | ||
| 773 |
_oP14576 _nM _933411 _011216 _tCase Folio |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c11490 _d11490 |
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