000			00852npc a2200157Ia 4500
008			140613s2012 xx 000 0 und d
060			_a658.827
100			_aMANIKANDAN, M K M
245			_aTheory building on private label brands
260			_c2012
300			_a64-77
520			_aRetail stores get higher margin from private label brands. Many organized retail stores in India have private label brnaded products on their shelves along with the established national brands. But not all the product categories are patronized ina similar way by the consumers. The purchase of private label brands varies with the categories of products. Sometimes the mean quality of the product ctegory affects the sales of private label brands.
653			_aBRAND
773			_oP14549 _nM _933679 _011236 _tIUP: JOURNAL OF BRAND MANAGEMENT
942			_2ddc _cARTCL
999			_c11444 _d11444