000			00962npc a2200169Ia 4500
008			140613s2012 xx 000 0 und d
060			_a658.8
100			_aLAMBERTON, CAIT POYNOR
245			_aWhen is ours better than mine? _bA framework for understanding and altering participation in commercial sharing system
260			_c2012
300			_a109-125
520			_aSharing systems are increasingly challenging sole ownership as the dominant means of obtaining product benefits, making up a market estimated at more than US _100 billion annually in 2010. Consumer options include cell phone minute sharing plans,frequently-flyer-mile pools, bicycle-sharing programs and automobile-sharing systems, among many others.The authors conceptualize commercial sharing systems within a typology of shared goods.
653			_aMARKETING COMMUNICATION
700			_aROSE, RANDLL L
773			_oP14466 _nM _927727 _011181 _tJOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c11372 _d11372