| 000 | 01102npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2012 xx 000 0 und d | ||
| 060 | _a659.1 | ||
| 100 | _aRAINA, DALIP | ||
| 245 |
_aEffectiveness of advertisements in India _bAn empirical study |
||
| 260 | _c2012 | ||
| 300 | _a30-38 | ||
| 520 | _aThe primery objctive of this study is to measure the effectiveness of advertising in its current format in the Indian scenario. Various objectives are To study the major components of and advertisement that proves to be more attractive for the advertisement; To study which media is more effective for purchase of different products; To measure advertisement effectiveness by measuring awareness, knowledge,liking, prefrence, conviction and purchase decisions taken by consumers; To study theextent upto which advertisements carry relevant and believable messages; To find out the motives behind purchase and factors affecting purchase decisions. | ||
| 653 | _aADVERTISEMENT | ||
| 700 | _aKHAJURIA, KRITIKA | ||
| 773 |
_oP14420 _nM _932627 _011203 _tINDIAN JOURNAL OF MARKETING |
||
| 942 |
_2ddc _cARTCL |
||
| 999 |
_c11336 _d11336 |
||