| 000 | 00943npc a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2012 xx 000 0 und d | ||
| 060 | _a332.6327 | ||
| 100 | _aMISHRA, SANJAY KUMAR | ||
| 245 | _aImapct of level of purchase decision involvement on the investment behavior of mutual fund investors | ||
| 260 | _c2012 | ||
| 300 | _a27-44 | ||
| 520 | _aThis study investigates the impact of level of Purchase Decision Involvement (PDI) of Mutual Fund investors on their investment behavior through a survey of 268 MF investors. Overall the results suggest that the level of PDI significantly impactsthe investment behavior of MF investors. Further, the results suggest significant difference in the width and depth of infromation search and information processing by low PDI MF investors are and high PDI MF inestors. | ||
| 700 | _aKUMAR, MANOJ | ||
| 773 |
_oP14248 _nM _933119 _011211 _tICFAI: JOURNAL OF BEHAVIOR FINANCE |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c11309 _d11309 |
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