000			00989npc a2200169Ia 4500
008			140613s2012 xx 000 0 und d
060			_a658.812
100			_aTROYE, SIGURD VILLADS
245			_aConsumer participation in coproduction _bI made it myself effects on consumers' sensory perceptions and evaluations of outcome
260			_c2012
300			_a33-46
520			_aConsumers engage in self production when they play and active role in the creation of end products, such as preparing a meal or assembling a piece of furniture. In three experimental studis of self production involving a branded input product, thuthors shows that consumers' active engagement in the value creation process positively biases their evaluations of an outcome and an input product occurs despite increased self attribution due to self production.
653			_aPRODUCT EVALUATION
700			_aSUPPHELLEN, MAGNE
773			_oP14246 _nM _927725 _011181 _tJOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c11282 _d11282