000 | 00989npc a2200169Ia 4500 | ||
---|---|---|---|
008 | 140613s2012 xx 000 0 und d | ||
060 | _a658.812 | ||
100 | _aTROYE, SIGURD VILLADS | ||
245 |
_aConsumer participation in coproduction _bI made it myself effects on consumers' sensory perceptions and evaluations of outcome |
||
260 | _c2012 | ||
300 | _a33-46 | ||
520 | _aConsumers engage in self production when they play and active role in the creation of end products, such as preparing a meal or assembling a piece of furniture. In three experimental studis of self production involving a branded input product, thuthors shows that consumers' active engagement in the value creation process positively biases their evaluations of an outcome and an input product occurs despite increased self attribution due to self production. | ||
653 | _aPRODUCT EVALUATION | ||
700 | _aSUPPHELLEN, MAGNE | ||
773 |
_oP14246 _nM _927725 _011181 _tJOURNAL OF MARKETING |
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942 |
_2ddc _cARTCL |
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999 |
_c11282 _d11282 |